Senior Insights Analyst with 9+ years of experience analysing digital data for global brands such as Manchester United, YouTube, LaLiga and TheSoul Publishing.

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I specialize in content and media analytics, combining Python, SQL and BI tools to automate reporting and support data-driven decision making.

 

As a modern full-stack analytics professional, I work across the entire data workflow — from ingestion and modeling (Python, BigQuery, dbt) to visualization and insight-led storytelling, helping teams understand what the data really means and how to act on it.

 

I currently work as a freelance analyst supporting companies across EMEA and APAC.